Introduction
The Market Intelligence Co. (ABN # 92 558 877 882) (“The Market Intelligence Co.”) respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) (“Privacy Act”), as amended by the Privacy Legislation Amendment Act 2021. The Market Intelligence Co. also adheres to the Privacy (Market and Social Research) Code 2021 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code click here.
This Privacy Policy for The Market Intelligence Co. lets you know what personal and sensitive information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you. You can also find out here how to change inaccurate personal and sensitive information and how to opt out of receiving communications from us.
What personal and sensitive information about you does The Market Intelligence Co. collect and hold?
The information The Market Intelligence Co. may collect will include name, address, position, company, phone number, opinions and feedback, etc. When providing personal information, you have the option of remaining anonymous or use a pseudonym to be identified by. However, in certain circumstances, such as where we receive your contact details from a third party or where the research data itself may potentially allow for identification, this may will not be practicable.
Depending on the nature of the research we conduct, we may also collect sensitive information from you. Sensitive information will only be collected with your express and informed consent and only if it is directly related to, or reasonably necessary for, the research we conduct.
How does The Market Intelligence Co. collect and hold your personal information?
The Market Intelligence Co. will generally collect your personal information directly from you in the course of you participating in our research and/or surveys. However, we may also from time to time collect personal information about you from third parties, such as list brokers, panel providers, associations, our clients (your suppliers). If so, we will inform you as soon as practicable of this collection and the circumstances of this collection.
What are the purposes for which The Market Intelligence Co. uses, handles and discloses your personal information?
Personal information will only be used for the purpose for which it was collected, and The Market Intelligence Co. will not engage in unrelated secondary uses without obtaining specific consent. We will not use or disclose your personally identifiable information for the purpose of advertising, promotions or direct marketing activities. If you declined to participate in our research, we may use your personal information to re-contact you for another research purpose. If you have participated in our research, we will only re-contact you if you were informed of this or we have valid reasons to believe a genuine research concern warrants such re-contact.
Who will The Market Intelligence Co. disclose your personal information to?
The Market Intelligence Co. will not disclose any personally identifiable research information we collect from you unless we have your express prior consent; if we don’t have your consent we will only report the information you provide in an aggregate form that will not personally identify you. We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order.
In the course of conducting our research we may rely on third party service providers to undertake field work, host or store the data we collect (some of which may be located overseas). In most cases, survey data and research information will not be personally identifiable. The Market Intelligence Co. will take reasonable steps to ensure that any third-party service providers used (incl. any located overseas) complies to privacy laws equivalent to the Australian Privacy Principles or, where applicable, the Online Privacy Code.
Data Breach Notification
In the event of a data breach likely to cause serious harm, The Market Intelligence Co. will notify affected individuals, ADIA (Australian Data and Insights Association) and the Office of the Australian Information Commissioner (OAIC) as soon as practicable, in accordance with the Notifiable Data Breaches scheme.
Openness
You have the right to request access to any personal information that we have about you, by contacting the Privacy Officer at the details listed below. Where we hold information that you are entitled to access, The Market Intelligence Co. will facilitate this request in a timely manner, offering secure methods for data transfer in accordance with the latest statutory requirements. A fee may be charged to cover the cost of retrieval. However, this fee will not be excessive and will only apply to the facilitation of your request.
If at any time you believe that personal information we have about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate.
Retention and destruction of personal and sensitive information
The Market Intelligence Co. will securely destroy or de-identify your personal information as soon as practicable once it is no longer required for our research purposes. However, in certain circumstances, we may be required by law to retain your personal information for a specific period after the research has been completed. During this period, your personal information will continue to be protected in accordance with this Privacy Policy. When we destroy personal information, we will take all reasonable steps to do so securely, using up-to-date techniques and industry best practices to ensure that it is irretrievable and permanently removed.
Security of information
The Market Intelligence Co. will take reasonable steps to protect your personally identifiable information from loss, misuse, unauthorised access, use, modification, disclosure, alteration, or destruction. The Market Intelligence Co. implements multi-factor authentication, encryption, and routine security audits to safeguard personal data in accordance with the latest cybersecurity standards under Australian law. However, please be aware that the transmission of information over the Internet cannot be guaranteed to be completely secure or error-free. While we take all reasonable precautions, email communications sent to or from this website may not always be secure. We recommend that you take special care when deciding what information to send via email and consider alternative, more secure methods for transmitting sensitive information.
Use of AI
At The Market Intelligence Co., we use Artificial Intelligence (AI) in a limited and carefully controlled manner to enhance our processes. AI is only applied to de-identified data, ensuring that individual privacy is rigorously protected. For example, AI may be used to analyse and code qualitative responses into thematic categories without attributing responses to specific, identifiable individuals. This approach aligns with our commitment to complying with the Australian Privacy Act and safeguarding personal information. We continuously review and refine our AI practices to uphold the highest standards of privacy and data security.
To read out policy on fair use of AI and personal data standards, please click here.
To read out policy on fair use standards for generative AI, please click here.
Questions and complaints
If you have any questions about this Privacy Policy or believe that we have at any time failed to keep one of our commitments to you to handle your personal information in the manner required by the Privacy Act, the APPs or the Code, then we ask that you contact us immediately using the following contact details:
Melissa Daniels
Level 4, 184 Bourke Road, Alexandria NSW 2015
Email: mmd@market-intelligence.com.au
Phone: +612 8336 8017
We will respond and advise whether we agree with your complaint or not. If we do not agree, we will provide reasons. If we do agree, we will advise what (if any) action we consider it appropriate to take in response. If you are still not satisfied after having contacted us and given us a reasonable time to respond, then we suggest that you contact the Office of the Australian Information Commissioner by:
Phone: 1300 363 992 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas (including Norfolk Island): +61 2 9284 9749
TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)
TIS: Translating and Interpreting Service: 131 450 (If you don’t speak English or English is your second language and you need assistance and ask for the Office of the Australian Information Commissioner)
Post: GPO Box 2999 Canberra ACT 2601
Fax: +61 2 9284 9666
Email: enquiries@oaic.gov.au
The Market Intelligence Co. Website and Use of Google Analytics
When visiting The Market Intelligence Co.’s website, we may collect certain information for statistical, analytical, and administrative purposes, including through the use of Google Analytics. The information we log includes:
- IP Address and Domain Name: To help identify the location of our visitors and monitor repeat users for website optimisation and content delivery tailored to user interests;
- Date and Time of Visit: To understand peak usage periods and ensure that website maintenance is performed outside these times to minimise disruption;
- Pages Accessed and Documents Downloaded: To track which content is most important to users and identify areas where information may be hard to find;
- Duration of Visit: To evaluate how engaging and informative the website is to users;
- Browser and Device Information: Including operating system, browser type, and screen resolution, to ensure compatibility and optimise the user experience across different devices.
Cookies and Google Analytics
The Market Intelligence Co. uses Google Analytics to collect data on how visitors interact with our website. Google Analytics uses cookies, which are small text files stored on your device. These cookies help us analyse web traffic and improve the user experience by tracking, for example, which pages are visited, the time spent on the site, and whether the visit was via a mobile or desktop device. The information generated by these cookies is transmitted to and stored by Google on servers that may be located overseas.
Google may use this information to evaluate your use of our website, generate reports, and provide other services related to website activity and internet usage. However, this data does not personally identify you, and we do not combine this data with any other information to identify you personally.
Managing Cookies and Opting Out
You can choose to manage or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of the website. If you prefer not to have your website visit tracked, you can install the Google Analytics Opt-Out Browser Add-On, available here: https://tools.google.com/dlpage/gaoptout.
For more details about how Google collects and processes data, please visit Google’s Privacy Policy.
Session Cookies
The Market Intelligence Co. website uses session cookies, which are temporary and deleted once you close your browser. These cookies do not store any personal information that could identify you upon returning to the site.
Miscellaneous
In this policy “personal information” has the same meaning as under the Privacy Act. This policy is effective from 25 November 2024. This Privacy Policy is regularly reviewed and may be updated from time to time to reflect changes in law or industry standards. Any updates will be posted on our website. We encourage you to review this policy periodically to stay informed about how we protect your personal information.
Although we intend to observe this Privacy Policy at all times, it is not legally binding on The Market Intelligence Co. in any way. From time to time, we may regard it as necessary or desirable to act outside the policy. The Market Intelligence Co. remains legally bound by all statutory obligations under the Privacy Act 1988 and the Australian Privacy Principles.