We have an ongoing commitment to maintaining quality systems and processes. When quality standards were introduced for the market research industry, The Market Intelligence Co. was the first company to be accredited.

Quality systems/processes

We are accredited to ISO 20252 – Market, Opinion and Social Research Quality Standards. Our proven and documented processes ensure consistency, confidentiality, and control of projects.

As a member of ADIA (and The Research Society membership for selected consulting staff), clients can be confident that the research process is conducted in line with industry standards, the privacy policy professional and ethical guidelines.

Quality of our outputs

We pride ourselves on the quality of our research, and delivering outputs that provide actionable and meaningful results. We feel this is confirmed by our high levels of client satisfaction, advocacy and engagement.

  • Quality of our project performance: 96 out of 100
  • NPS®: +92

(*Based on projects conducted over last 5 years.)

In fact, over three quarters of our clients have been working with us for over 5 years, some for over 20 years.

Quality of our people

The majority of our staff have been with The Market Intelligence Co. for over 10 years, ensuring continuity and consistency for our clients. We choose a team to work on your project, which brings together the best mix of experience and skills. The team is headed by an experienced project leader, who is your key point of contact and who plays a hands on role in all stages of the project. Continuous involvement of knowledgeable staff ensures we are adding value throughout the process and outcomes are delivered against objectives.

Our in-house coding team, experienced in coding open end responses for business-to-business and industrial markets, means that responses/terminology/jargon are understood in the context of your market and are coded appropriately.


ISO 20252 Quality Assurance Certification

Third party certification guarantees TMIC operates to world best practice for Market & Social Research.

The Research Society

Key research staff are members of The Research Society and comply with The Research Society Codes of Practice.

Senior researchers are QPR accredited.

Australian Data & Insights Association
ADIA Trust Mark
The world organisation for enabling better research

TMIC complies with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.



Senior researchers are NPS® certified