Supply Chain
or Channel Research
Connecting you
A supply chain is a dynamic, multi-layered network that connects suppliers and customers. Understanding each link in the chain is crucial to optimising market reach and profitability.
Our research can identify:
- Risks and challenges impacting your partners.
- Key decision-makers and influencers within your market.
- Channel alignment with your brand messages.
- Customer satisfaction, loyalty, and engagement with your channels.
- Competitor impacts on your channel.
- Is your current channel undermining your brand/company?
Channel Partner Evaluation
We independently assess how well your partners perform compared to competitors and whether they are truly loyal and engaged. These findings can be linked to KPIs to ensure continuous improvement.
Tailored Approach
Each supply chain and channel is unique. We customise every project using diverse methods such as Mystery Shopping, Journey Mapping, Ethnographic research, and qualitative and quantitative approaches. This flexibility ensures we provide actionable insights for optimising your supply chain and channel partnerships.
Why Choose Us?
With over 30 years of experience, The Market Intelligence Co. has a proven track record in supply chain/channel research from supplier to consumer.
We utilise a combination of methodologies, including internal and external qualitative research, such as “A Day in the Life”, quantitative surveys, desk research and mystery shopping to meet the specific needs of your organisation and to identify where improvements are needed.
We offer dynamic, interactive, and live e-reporting tools, such as live dashboards and our slice-and-dice Segmenter® e-reporting tool.