Expertise
Business-to-Business (B2B) and Industrial Market research & intelligence
The Market Intelligence Co. has led over 3,000 B2B and industrial market projects, spanning diverse industries in Australia and internationally. Our deep expertise is tailored to the unique demands of B2B research, setting us apart from competitors who often apply B2C models to B2B markets.
We specialise in engaging with hard-to-reach decision-makers, influencers and users, delivering insights that drive strategic decisions. Our approach integrates sophisticated sampling techniques, flexible hybrid methodologies, and expertise in understanding industry-specific jargon. This approach ensures we capture relevant data and contextualise complex and often ambiguous insights into actionable strategies.
B2B research requires a different level of expertise, especially when working with smaller, finite-segment populations and time-poor participants. We navigate these challenges by offering tailored methodologies and questionnaires, strategic quota management, and agile project execution to fit each client’s needs.
Our proven track record gives our clients the confidence to make informed decisions, whether exploring new markets, evaluating customer satisfaction/loyalty, developing new products and services, or better understanding their existing markets and brand(s).
Government research
The Market Intelligence Co. offers evidence-based insights to all levels of government: Federal, State, and Local. Our team specialises in conducting research with various communities, clients, and stakeholders, providing robust strategic advice to inform government initiatives.
Our expertise spans social research, policy development, evaluating communication campaigns, and program reviews. We also focus on service/product development, G2C and G2B research to assess public and business interactions with government services, and specialised studies involving minority and other hard-to-reach populations.
Consumer market research & intelligence
Our approach to consumer market research goes beyond the numbers, delving into the motivations, preferences, and behaviours influencing purchasing decisions and brand loyalty.
Driving strategic decisions
The Market Intelligence Co. delivers research solutions that go beyond the surface, capturing the motivations and perceptions that drive purchasing decisions, improving experiences, and identifying gaps for new products and/or services.
Our consumer research approach leverages advanced methodologies, including segmentation analysis, brand tracking, and path-to-purchase studies, to deliver actionable insights. We combine robust quantitative data with qualitative in-depth insights and desktop (secondary data) research to ensure our clients gain a comprehensive view of their market and marketing landscape.
Whether it’s exploring emerging trends, optimising customer satisfaction, identifying gaps, or guiding product development, we bring an agile and innovative approach to each project. Our expertise spans diverse consumer segments, including niche segments, ensuring our clients have the confidence to make strategic decisions that resonate with their target markets.
