New Product
or Service Research
Let us do the
heavy lifting
Developing a new product or service—whether a physical product or a concept—requires thorough research to maximise your chances of success. At The Market Intelligence Co., we use our Concept-to-Market Roadmap to help you eliminate ideas that lack market potential and focus on the ones that do.
We support key development types, including:
- Innovative concepts that create new markets.
- Variations of existing products/services.
- Refinements to meet evolving customer needs.
Concept-to-Market Roadmap
Our roadmap covers every stage, from idea generation and concept testing to market quantification and post-launch evaluation. We apply exploratory, secondary, and quantitative research to validate ideas, target customers, assess market potential, and mitigate risks. Whether identifying unmet needs, determining price positioning, or evaluating barriers, our approach contributes to a higher return on investment and a successful launch.
The road to success
Market research is critical across the development lifecycle to assess:
- Market potential, positioning, and growth opportunities.
- Customer needs and unmet demands.
- Key differentiators and pricing strategy.
- Potential risks and cannibalisation of existing products.
Why Choose Us?
Minimise risk by engaging The Market Intelligence Co. Gain an objective, data-driven assessment of your new or potential product’s/service’s potential at any stage. Our rigorous process ensures that you’re making informed, evidence-based decisions using both secondary and primary data sources and intelligence.