Net Promoter Score® (NPS®)

Know your customers.
Identify opportunities.

NPS® is a widely used tool for measuring customer loyalty and advocacy by asking how likely customers are to recommend your brand/company. It helps businesses identify Promoters, Detractors, and those in between (Passives), allowing you to address key areas for improvement and enhance customer experience and advocacy.

At The Market Intelligence Co., we offer tailored NPS® programs, ensuring your business has the insights needed to drive customer advocacy and long-term success.

Why NPS® matters

NPS® helps you identify key promoters and at-risk customers, benchmark performance, and make actionable improvements to enhance customer advocacy.

Types of NPS® surveys

Relationship NPS®: Holistic, periodic, for decision-makers.
Transactional NPS®: Event-based, following customer interactions.
Competitive NPS®: Double-blind surveys for industry benchmarking.

Our NPS® approach

At The Market Intelligence Co., we conduct comprehensive NPS® programs, from customer journey mapping and touchpoint analysis to closing the loop on feedback. Led by Certified NPS® Practitioners, we deliver real-time insights through e-reporting tools and dynamic dashboards, offering high-level to granular details as needed.

Employee NPS® (eNPS®)

We also offer confidential eNPS® surveys to measure internal advocacy and gauge employee loyalty and engagement. eNPS® helps you understand how likely employees are to recommend your company as a place to work or promote your products and services.

Why NPS® is popular

  1. Universal advocacy measure.
  2. Simple and fast.
  3. Identifies key promoters and at-risk customers.
  4. Provides opportunities to resolve issues quickly.
  5. Enables benchmarking.
  6. Saves you money by focusing on customer retention.

Why Choose Us?

With over 20 years of NPS® experience, The Market Intelligence Co. provides customised NPS® programs, solutions and research to meet your organisation’s requirements.

NPS® best practice benchmarks are available – covering a wide range of industries.

We offer dynamic, interactive, and live e-reporting tools, such as live dashboards and our slice-and-dice Segmenter® e-reporting tool.

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