Member
Research (MX)
Understanding
leads to growth
Understanding your members’ needs, expectations, and satisfaction levels is crucial to building a thriving, engaged membership base. At The Market Intelligence Co., we specialise in member research that provides organisations with actionable insights to strengthen member relationships, enhance services, and drive long-term growth and engagement.
Our approach to member research is tailored to uncover your membership’s unique preferences and behaviours. Whether you represent an industry association, non-profit, professional organisation, or union, our team has the expertise to help you better understand and serve your members.
How we help
Our member research combines quantitative and qualitative methods tailored to your specific goals. We use surveys, focus groups, in-depth interviews, mystery shopping, a Day in the Life (ethnography), and advanced data analytics and segmentation to deliver reliable and actionable insights. We also focus on engaging members in a way that respects their time and encourages honest, meaningful feedback.
- Member Satisfaction and Loyalty: We assess member satisfaction, loyalty, and areas for improvement to help you enhance the value you deliver and boost member retention.
- Needs Assessment: Gain insights into your members’ needs and wants, allowing you to prioritise resources and develop programs that meet evolving demands.
- Engagement Analysis: We identify key drivers of member engagement and suggest strategies to foster deeper involvement, from event participation to resource usage.
- Communication Effectiveness: Understanding how well your messages resonate with members helps you refine communication strategies and improve information flow.
- Value Proposition Testing: Discover what members value most in your organisation’s offerings and find new ways to improve your service and benefits to maximise perceived.
Why Choose Us?
With years of experience in member research, we understand the unique dynamics of membership organisations, to provide you with a comprehensive understanding of your members’ current and future needs, member engagement and satisfaction. Our insights empower you to make data-driven decisions to improve member retention and engagement.
Explore how we can support your organisation in creating a member-centric strategy that fosters growth and engagement.