Brand &
Communications
Your brand:
a powerful asset
Your brand is a powerful business asset, representing a promise to your customers. Every interaction with your brand can build trust and loyalty—or undermine it. At The Market Intelligence Co., we help you evaluate your brand’s health and positioning, ensuring it remains relevant and competitive.
Let us help you ensure your brand is visible, relevant, and consistently delivering on its promises.
What we cover
Our brand research covers the following:
- Brand Awareness: Gauging spontaneous and competitive awareness.
- Brand Distillation: Refining brand essence and value proposition.
- Brand Execution: Testing communication strategies, taglines, and logos.
- Brand Change: Assessing the impact of rebranding efforts.
- Brand Alignment: Ensuring your brand resonates with your target market.
- Brand (Performance) Index: Is your brand the market Dominator, Leader, Contender, Niche, or Boutique?
We employ various qualitative, quantitative, and hybrid methods, whether as point-in-time research, event-based insights, or ongoing tracking.
Communication research
Developing and measuring an effective communications campaign involves three critical steps:
- Preparation: Effective communication is essential to build brand awareness. In competitive markets, understanding your audience and cutting through the noise is key, especially in B2B, where there are fewer decision-makers and complex buying processes.
- Campaign Development: Testing and refining your message before launch is crucial. Pre-testing creative concepts ensures the right message is delivered with maximum impact.
- Measuring Effectiveness: Post-campaign tracking evaluates awareness, message assimilation, and emotional connection, helping you assess the ROI of individual campaign elements.
Why Choose Us?
We deliver actionable insights to build strong brands and drive impactful campaigns via:
Comprehensive Brand Analysis: Identifying strengths, weaknesses, and market positioning by uncovering your target audience’s true perception.
Effective Communication Evaluation: Measuring campaign impact and optimising messaging through deep understanding of your audience’s needs and behaviours, ensuring your communications resonate.