About us
Over 35 years of market research excellence
The Market Intelligence Co. is an Australian-owned leader in B2B and industrial market research, delivering actionable insights for over 35 years.
A dedicated team of experts
We’re proud to have a dedicated team of 12 industry experts supported by a network of over 100 professional interviewers and mystery shoppers. Together, we provide unmatched research capabilities across Australia and New Zealand.
We operate both locally and globally, with expertise in multi-language projects to meet the diverse needs of our clients. Outside of Australia and New Zealand, we collaborate with a trusted network of fieldwork partners to ensure seamless execution and consistency in delivering results.
We prioritise our clients by focusing on quality and transparency, with most projects managed in-house. Our approach is collaborative, agile, and bold. We have a reputation for challenging the status quo and delivering honest, impactful results.
Our NPS® of +92 reflects our strong client trust and long-term relationships, with many partnering with us for over 20 years.
Let’s drive your business forward together.
The difference is our people
Our people are what make the difference. We have a dynamic, flexible, and highly experienced team, with most having over 15 years of market research experience across diverse fields — many of whom have been with The Market Intelligence Co. for over a decade. This depth of experience ensures continuity and consistency for our clients. For each project, we select a team with the right blend of skills and expertise, led by a senior project leader who acts as your key point of contact and is actively involved at every stage. The ongoing involvement of knowledgeable staff ensures we add value throughout the process and deliver outcomes that meet your objectives.
With a mix of demographics, industry expertise, cultural backgrounds and formal qualifications, our teams are uniquely equipped to handle your project needs.
Our team includes senior researchers, research analysts, data scientists/programmers, expert interviewers, in-house coders and data visualisation specialists.
Angela
Anne
Arne
Melissa
Maria
Mei Fen
Robyn
Melissa
Erika
Peter
Madeline
Our field team: A unique asset
Having an in-house field team is one of the key advantages of working with The Market Intelligence Co. This dedicated resource allows us to deliver consistent, high-quality research and mystery shopping with precision and reliability.
Key advantages of our field team
- Specialised Expertise: Skilled at engaging hard-to-reach participants, such as B2B decision-makers, C-suite executives, and tradespeople.
- Experienced Interviewers: Our field team handles everything from participant recruitment to conducting interviews, ensuring rapport and trust are established.
- Professionals who have worked for The Market Intelligence Co. for over 15 years on average.
- High interview achievement rates.
- Flexible Methodologies: Proficient in a wide range of research methods to suit project needs.
- Industry-Specific Knowledge & Insights: Deep understanding of various sectors enhances data quality.
- Seamless Execution Across Regions: Consistent results across Australia, New Zealand, and beyond.
