The Market Intelligence Co. (TMIC) conducts usage and attitude (U&A) studies to identify and measure customer attitudes and usage behaviour for your products (or services), brand(s) or company. We utilise qualitative, quantitative and hybrid (qual-quant; primary and secondary) methodologies to conduct U&A studies. Qualitative approaches are used if motivations underlying purchase decisions need to be explored or are unknown (eg. … Continue reading Usage & Attitude